Morning Glory Antiques & Jewelry
at the

ANTIQUE CONNECTION MALL
and on the internet since 1996
12815 Central NE, Albuquerque, New Mexico, 87123  USA
~
Jane Haley Clarke, owner
Copyright 1994-2017 All rights Reserv
ed

 


Welcome to the beauty, history and art that is vintage jewelry. We buy and sell vintage rhinestone, costume, designer, bakelite and antique Georgian & Victorian jewelry, purses and accessories.
To be alerted when NEW ITEMS are added to the site, please e-mail jane@morninggloryantiques.com and we will be glad to add you to the contact list.
All jewelry is in excellent vintage condition unless specified otherwise.  All items are subject to prior sale.
We work constantly to offer extensive jewelry research, pictures and information in our reference, " Jewel Chat " and gallery " Morning Glory Collects ". 
We share our reference material free of charge and work hard to make it accurate, but as with any research, mistakes can be made. We are not responsible for the use you make of the information here or the honest mistakes that may occur from time to time.
We do not offer identification, valuation or appraisal services. 

TO PURCHASE: You are on a reference page of Morning Glory Antiques & Jewelry. Most of these items were photographed from private collections, and are for reference only.
Jewelry that is available TO BUY can be accessed by clicking HERE
.

1994-2017 All Rights Reserved

 


Morning Glory Antiques & Jewelry presents
~

JEWEL CHAT
Costume Jewelry Magazine

 


JEWELRY ADVERTISING

Mazer Jewelry
1926-1951
Jomaz Jewelry
1946-1981
Boucher Jewelry
1937-71
 

One of the most exciting reference sources for attributing and dating vintage jewelry is the advertising in magazines from years past. These wonderful old ads illustrate how jewelry was worn, when it was made, and how it coordinated with the styles of the time.

Click on each picture for a larger view.
 

 

   
BOUCHER  1937-1971

Marcel Boucher was one of costume jewelry's most respected designers. He began by designing fine jewelry in New York City for Cartier, moved into creating his own line in about 1937. Making jewelry with the marks "MB", "Boucher" and "Marboux", his designs were fluid and detailed and his enamels have a colorful soft iridescent quality that make them a particular favorite.

 

 

BOUCHER 29 West 35th NYC
"Jester animated piece" and "Premiere Fleur" flower pins.
Mademoiselle March 1940

BOUCHER "Jester"  fur clip, 1940.
Courtesy of Cathy Gordon

BOUCHER "Punchinello" 
sold in 1940 for about $10.00
Vogue February 1, 1940

BOUCHER "Punchinello"  fur clip.
Courtesy of Cathy Gordon

 

BOUCHER "Vendomo"
338 5th Ave, NYC
Courtesy of Evelyn Yallen
   BOUCHER 3" by 2" brooch circa 1940.
Courtesy of Evelyn Yallen
   MAZER 1941
Courtesy of Sherry Jones
MAZER "Le Printemps"

 



MAZER "Jewels of Elegance"
1946

  MAZER "Jewels of Elegance" set shown in two color combinations.
Courtesy of Cathy Gordon

     MAZER "Jewels of Elegance" sterling vermeil 1-3/4" pins (2) and 5/8" earrings with topaz colored rhinestones. See the 1946 ad showing this in a different color way HERE.   View   #M25099

   MAZER
"The Precious Look in Fashion Jewelry"

 

    BOUCHER "Coquille D'Or"
date unknown
347 5th Ave., NYC
courtesy of Yvonne Miller   
MAZER
1947
  BOUCHER 

 

 BOUCHER advertisement showing the columbine brooch at right, 1948. 
29 West 35th, NYC

     MB (Boucher) pave "Columbine" flower 3-1/2" pin set in silver tone, circa 1948. Shown in Brunialti's "American Costume Jewelry" on page 196.   View   View   #M21885

Frances Langford  
Ad for Max Factor cosmetics
Note the brooch is worn upside-down!
1946

 

   MAZER
1948

    MAZER necklace shown in the ad at left.     View   View   View   #M19655

   MAZER "Magicut"
1948 Vogue Magazine

  BOUCHER "Opening Night"
Vogue Magazine 1950
patents #161,309 and 161,289 in 1950
147 5th Ave., NYC
by M. Boucher and R. Semensohn

 

MAZER
Vogue Magazine 1949  

     MAZER Bros. blue and clear rhinestone necklace, 15" with 2-1/8" front drop.  View   View   #M23528  

 MAZER

BOUCHER
March 1950

 

BOUCHER 1950 BOUCHER 1950 peacock tail wrap necklace.
Rhinestone feather choker priced in 1950 at $45.00
The magazine photo is of Anne Jeffreys 1951 wearing a Boucher wrap peacock tail necklace in clear rhinestones.
MAZER "Blue Cotillions"
1951
courtesy of Sherry Jones
MAZER Terrazzo

 

BOUCHER "Prelude" 1956
"Flashing excitement..."

BOUCHER  blue baguettes and clear rhinestones 15-17" necklace shown in ad at left.   View   #M23040

   BOUCHER "Bangkok"
1956

MAZER "Maharanne"
Vogue Magazine 1959

 

 

 

  Shown is a partial image of the 1961 ad. The entire ad features jewelry by Boucher, Panetta, Richelieu and Lilly Dache.
Courtesy of Dan Day of "Queen's Jewels"

   MAZER Buddha brooch, jade-colored glass with clear rhinestones set in a brushed gold-tone, 1-3/4" by 7/8", circa 1961.   View
Courtesy of Dan Day of "Queen's Jewels"

 

 


 

 Morning Glory Antiques & Jewelry                 

TO PURCHASE: You are on a reference page of Morning Glory Antiques & Jewelry. These items were photographed from private collections, and are for reference only.
Jewelry that is available TO BUY can be accessed by clicking HERE
.

                       

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LINKS-Jewelry

PLEASE NOTE: Regretfully, it is no longer possible to respond to individual questions regarding jewelry history, identification or value, or to offer written or verbal appraisals or opinions. The demand for this kind of information is absolutely too overwhelming for one dealer to fill. 
I love jewelry, but appraising and selling are two entirely different businesses, and I choose selling and research as my business.

Instead, articles are added on a regular basis to JEWEL CHAT on line Magazine, a wonderful reference for  information on many makers and styles of vintage jewelry. 
For information on valuing your jewelry, click HERE.